The Hummer and the Mini: Navigating the Contradictions of the New Trend Landscapes

Robyn Waters makes sense of a world that popularized both the Hummer and the Mini at once. The Hummer and the Mini: Navigating the Contradictions of the New Trend Landscapes is a perfect guide for the salesperson or marketing director looking around the shattered landscape for trends that will lead their organization out of difficult times. 

As Target’s former Vice President of Trend, Design, and Product Development, Waters helped a small regional discount chain become a national fashion destination. Bruce Van Fleet was introduced to Robyn through a mutual friend and she has been very helpful to Bruce throughout the writing of his book and continues to be someone whose opinion he greatly values.