Business Development... who me? NOT!

Teamwork, Trust, Timing!You’re not a salesperson and never want to be one... You’re a certified, degreed, professional expert in your field. Others may toot their horn, but you’ve always relied on your credentials and reputation for new business.

The recession taught us all a cold lesson. Expertise is not enough. Without an eye on business development, even the very best architects, CPAs, engineers and lawyers will lose out to firms more focused on cultivating new business.

The Van Fleet Alliance can help you master the art of bringing in new business. We understand your fears, your modesty, even your possible contempt for the sales profession we love. We may not be able to teach you to revel in business development as much as we do, but we can provide you with the tools and the processes you need to grow your business with confidence. 

Sales... UP Yours! Prep UP, Show UP, Follow UP

Sales… UP Yours, written by Bruce Van Fleet with Phoebe Zerwick is “coming soon” and will give both the professional salesperson and those new to business development tools for growing your business. Learn more.

The Van Fleet Alliance serves two major sets of clients:

  1. Those companies with a dedicated sales force that can benefit from sales training and the development and implementation of an effective sales strategy, and
  2. Those companies where Business Development growth responsibilities now fall on the certified, degreed, professional experts who do not feel comfortable or need help to become more effective at expanding their business.

Sales and Marketing are joined at the hip. If done correctly, it’s hard to tell where one ends and the other begins. The Van Fleet Alliance can also provide the right marketing solutions, collateral and tools to support your Sales and Business Development efforts. These include the full range of services from strategic marketing, advertising and planning to new product launch, public relations, writing for both internal and external communication, web design and development and more.

The Van Fleet Alliance is based on the premise that business is a team sport and that performance is best when expectations are set high and success is shared. Learn more.